Twenty years ago, most companies engaged a coach to help fix toxic behavior at the top. Today, most coaching is about developing the capabilities of high-potential performers. In our 20 years of providing executive/career coaching services we have found the following to be true:
Managers who receive coaching usually advance in their careers further than those that didn’t receive coaching (and many of our clients have ascended to C-Suite roles)
More people who receive coaching stay with their organizations
More people who receive coaching are able to retain their staff
People who receive coaching notice increased efficiencies, productivity and bottom-line profitability
People who receive coaching have increased clarity, focus and confidence
People who receive coaching tend to make more money than their counterparts who did not receive coaching
According to a 2015 study from the International Coaching Federation (ICF) and the Human Capital Institute, “51% of respondents from organizations that invested in coaching reported higher revenue than that of similar organizations.” In the October 4, 2022 Forbes article “Every Leader Can Benefit From Coaching. Here’s Why,” Harvard Business Review research concluded that coaching boosted productivity by 44%, while an ICF-commissioned study claims that coaching clients reported a median ROI of 788%.”
How does coaching work?
As certified ICF coaches, we initially hold a meeting to determine if the coach is the right fit for the individual. Our clients expect coaches to have extensive leadership experience and in most cases, knowledge of their industry segment. Having these skills allows our coaches to establish trust through a series of one-on-one confidential sessions held in a private space or via Zoom. The coach creates a safe environment for a client to feel free to express, explore, discover, and become their best selves. We use various assessments to obtain an understanding of the individual’s leadership strengths, emotional intelligence and personality. In our initial screening we’re looking for clients who are committed to change and have a desire to grow from the coaching process. Our coaches are trained to use various tools and techniques that promote thought and creativity to maximize our client’s personal and professional potential. By using an array of skills, such as maintaining presence, the coach can help clients shift their thinking. Often a coach will simply ask, “What do you really want?” This simple, yet empowering question can propel the client into a mind space of revelation and thinking processes, often ‘outside of the box.’ Our coaches use a customized approach for each client so they can achieve the coaching goals established at the start of our services.
For coaching to work, however, the client must be willing to start growth and participate. We recommend you consider the following required ingredients for a successful coaching relationship:
For sponsoring organizations:
Is there strong commitment from top management to develop the executive? The sponsor and their boss need to have commitment to retain and develop the coached executive.
Is the executive highly motivated to change and willing to be coached? Change is rarely easy. Successful coaching requires the client to do the work to create behavioral change.
Does the executive have good chemistry with the coach? The right match is the essential key for success in the coaching relationship. Without it, the trust required to achieve optimal performance won’t develop.
For Individual coaching:
Do you feel you need support to help you grow in your new role or transition to a new role? You may elect to hire a coach because of your realization that “what got me here may not get me to the next level.”
The Bradley Partnerships, Inc. provides executive and career coaching with our ICF certified coaches. If you’re interested in learning more about how we can support your leadership development, please review our capabilities at www.bradleypartnerships.com and contact us at info@bradleypartnerships.com
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